Why I Bought More Netflix Stock Near 52 Week Lows
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Why Netflix’s Low Price Is Worth Watching From Cape Town
Netflix trades near year lows, offering a compelling entry point despite global streaming battles.
Netflix shares have dropped roughly 27% this year, and the headline feels familiar: subscriber growth slowing, costs rising, competition heating up. But the long-term story hasn’t changed much. Netflix boasts unmatched content experience, crucial when viewers increasingly expect quality over quantity. For South African investors, the global streaming wave matters because it will filter down here, affecting local media and tech successors, such as Naspers and Prosus, which hold stakes in global platforms. A strong Netflix bounce could buoy these counters, given their international exposure. On FX, a weaker rand could dampen Netflix’s earnings booked in dollars when converted, but it also makes their service pricier for locals, potentially limiting subscriber growth in South Africa. That said, if the dollar weakens against the rand (USD/ZAR down), it’d marginally reduce Netflix’s reported ZAR earnings volatility. Still, this isn’t a no-brainer buy—streaming is fiercely competitive and evolving fast. If content costs spiral further or subscriber numbers disappoint, Netflix could stay under pressure. this is just our opinion and not financial advice
I’d buy Netflix for a small, speculative position, expecting a medium-term recovery. Simultaneously, keep an eye on Naspers and Prosus for any correlated lift. Avoid enlarging stakes until clearer subscriber trends emerge.
- NFLX
- Naspers
- Prosus
- USD/ZAR
- Further subscriber slowdown
- Escalating content production costs
- Sharp rand depreciation affecting earnings
6/10
A Motley Fool analyst purchased additional Netflix shares while the stock traded near its 52-week low in October 2026. The author cites Netflix's decade of content creation experience as a key reason for the investment decision, despite the stock being down 27% year-to-date.
Our take is based on reporting first published by The Motley Fool.