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Is it Safe to Buy Salesforce Stock Right Now?

2026-09-26 00:25 •Parkev Tatevosian, Cfa •The Motley Fool Neutral Axe Cap view: Neutral •Equities•Earnings•Technology•AI•Semiconductors •CRM

Axe Cap view

Salesforce’s Shift: Opportunity or Risk?

Salesforce is growing again but AI fears cloud the outlook for this US tech giant.

Salesforce’s recent acceleration in revenue is a clear pivot from the stagnation we’d seen earlier. That’s important because growth is king in software stocks, especially when they promise new enterprise solutions. But there’s a catch: AI, the same buzzword that drives attention, also threatens Salesforce’s core software model. If AI tools can partly replace CRM functions, Salesforce could face margin pressure or disruption. For South African investors, this isn’t just a US tech story. USD/ZAR could see volatility tied to US tech earnings and sentiment, affecting offshore-linked portfolios. There’s no direct SA stock to play Salesforce’s AI exposure, so rand-based investors should gauge currency risk here carefully. If interest rates or American growth falter, Salesforce’s cloud reliance could suffer alongside the rand. this is just our opinion and not financial advice

How I would invest

Wait for clearer AI strategy signals from Salesforce before committing. In the meantime, hedge any tech exposure with USD/ZAR protection or stay selective in global tech allocations.

What I would watch
  • CRM
  • USD/ZAR
What could go wrong
  • AI cannibalizing Salesforce's business model
  • USD/ZAR volatility due to US tech sentiment shifts
How strongly I feel

5/10

Salesforce stock may be worth considering as the company shows a surprising shift with accelerating revenue growth. However, investors remain concerned about potential AI disruption to its business model.

Our take is based on reporting first published by The Motley Fool.

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