SoFi's $25 Billion Stablecoin Push Could Change Its Growth Story

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SoFi's Stablecoin Bet: A Long Shot for Growth

SoFi’s push into stablecoins might reshape its business, but the path to profit remains uncertain.

SoFi is betting big by routing $25 billion in card volume through its own stablecoin, SoFiUSD. This could reduce reliance on traditional payment networks and open new revenue streams from fees, deposits, and tech services. However, the biggest question is whether they can scale this infrastructure profitably and attract outside businesses to use it. For South African investors, this highlights why stablecoins and fintech innovation are worth watching, but the JSE hasn’t seen a direct equivalent yet. Our local fintechs like Capitec and Standard Bank are experimenting with digital payments and blockchain, but none have ventured this far into payment rail ownership. The rand’s sensitivity to global fintech trends means USD/ZAR could react to any major success or failure overseas. Given the unproven economics, it’s best to watch SoFi from the sidelines. If their model scales, it could inspire local banks to accelerate digital innovation, but that’s still a big if. this is just our opinion and not financial advice